2020 brand campaign​

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During times like these...

In these unprecedented times...

Now more than ever... 

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Accountants, teachers, dogs, and civilians alike were getting sick of hearing those words over and over. It was time those empty streets accompanied by melancholy piano ballads leave the air. 

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With their 2020 campaign, Blue Cross was able to showcase those moments they've supported members, communities and all their Michigan neighbors. Whatever comes your way, Blue Cross will be here for it all.

 

Client: Blue Cross Blue Shield of Michigan

Copywriter | DP+

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